Why Email Marketing?
It is a no-brainer that Email marketing is not new to the business marketing world. Consumers prefer to communicate and receive promotional information from the company through emails. Study suggests maximum consumers check their email regularly and purchase products and services from emails.
However, email is a relevant and convenient way to market your services to your consumers, but it is important to email valuable content. We are here to help you create engaging and operative emails that your audience will appreciate and love to follow-up.
Email Marketing Strategy
We will curate the email marketing strategy as per your target audience and business requirement. Our strategy is developed from scratch defining the “what, who, when, and how” of your services and products. We then map the consumers to sift the potential consumers to target and then craft the content plan to calculate what your marketing content should be and how will it engage the consumers and add value to the business. Finally, we will decide when and how the emails should be sent to the target consumers to tow leads down the marketing funnel.
Next step is to convert the website visitors into email subscribers. We will help you out to implement call-to-actions on your website by promoting your lead magnets. Call-to-actions include website pop-ups forms, sidebar, floating headers et al.
We will advertise your lead magnets on search engines and social media to gain more subscribers. Advertising the lead magnets is the fastest way to grow the email list and we will do it for you. We will direct traffic to the custom landing page through advertisement to add potential consumers to your email list.
We will develop emails for effective email deliverability, click-through-rates, open rates, and conversions. Our in-house email marketing specialists will pen-down email newsletters that best outline your business. The emails include apropos case studies, blogs, press releases, upcoming events, and more.
Email List Maintenance
No one wants their email to end up in spam. Our team of experts is here to take care of it, we will perform regular list maintenance and remove unengaged subscribers from your email list. We will keep track of your contact engagement on regular basis to make sure you have an engaged email list.
Email Marketing FAQ's
Email marketing is a way of reaching many people at once in order to encourage them to do business with you. However, it’s important that email marketers keep their end goals in mind (sales, conversions, web traffic, etc.), and execute their strategy in a way that leads their subscribers to willingly complete the desired action. This approach builds audience trust through emails that are valuable and entertaining for the reader, thus increasing the sender’s credibility and getting that sender closer to their desired goal.
Email marketing is only as successful as the email list. A large email list doesn’t automatically equal success, though so make sure that you’re growing your list with the right people. If they’re not actively engaged with you (or interested in what you have to say), your email marketing efforts will be for naught. Your email list should include past, current and potential customers, friends, family, and past coworkers. From there, you can branch out to neighbors, acquaintances, and contacts from clubs and organizations. It’s also important that you give people plenty of opportunities to sign up for your email list through opt-in boxes on your website and blog.
If you’re not writing something that your audience cares about, you won’t get their attention, even if you do land the email in their inbox. The emails should be directly tied to the subject line and written in a short, consistent way that makes it quickly readable and easily digested. Good content marketing like this is centered on your customers. Find out what problems they have and write about them. Learn about their habits and hobbies and pair your expertise with content that will strike a chord with them. Make sure that what you write is serving their interests, not your own agenda.
You have only 3-4 seconds before someone decides whether or not they are going to open your email, so it’s important to make an impact. Best practices for subject lines are debatable, especially when trying to compare different industries and topics. However, there are some ballpark best practices for subject lines that you can feel confident about following.