Pay Per Click

Pay Per Click

Pay-per-click is the best way to buy visits to your site, this will eventually lead to conversions like sale conversion, sign-up, etc. However, conversions are not under control, we always strive to strike the previous numbers. We, at Melinkos, bring you the best optimization techniques, research, and reporting tools to scale-up your business.

Complete Pay Per Click Management (PPC)

  • COMPETITIVE INTELLIGENCE

We use PPC audit to show you the current status of your brand and give you an apt solution to outshine your business against your adversaries. Following this, we design a market-centric strategy to gain market share with optimized landing pages to win over more clicks and business.

  • CAMPAIGN EXPANSION

Search landscape is dynamic by nature and with time it frequently changes, new search terms and keywords find their place in the search field. Hence, it is important to keep evolving keywords and keep track of the same by regularly updating it. For this, your business needs an engaging PPC strategy.

  • MULTIPLE AD COPY

We use the best ad copy to direct highest possible clicks and improved conversion rate. In order to make it possible, we test multiple ad copy variations and choose the apt one that best suits your business needs. We use extension testing to calculate the value of the search engines and their functionality.

  • KEYWORD GENERATION

Having access to more than billion keywords we categorize keywords in groups to capture the target customers by observing their buying behavior and interest.

  • OPTIMIZATION

We take care of our potential clients and propose custom optimization to each of them ensuring maximum ROI on their investments.

Pay Per Click FAQ's

Pay-per-click advertising, or PPC advertising, is a specific type of search engine marketing designed to drive traffic to your website. When certain keywords are entered into a search engine, your ad appears in the search results. In terms of cost, you only pay when the ad is clicked on, hence the name pay-per-click advertising. 

SEO and PPC have their own advantages and features. In our experience, use of both of these in synergy works very well for any business which wants to generate traffic through search engines. But deciding on which one will be the primary source of traffic generation should be based on your business goals, and the services and products you are selling. Our PPC experts will be able to guide you in this decision once they analyze your company, the competition, and what type of keywords you will need to promote your site.

The primary differences are:

  • Paid searches can be launched quickly. Natural SEO generally takes months to show a return.
  • Paid searches focus on a large number of keywords. Natural SEO needs to be focused on a few high-return keywords.
  • Paid searches are highly measurable. Tracking results on natural SEO is more difficult (although not impossible).

Almost every type of business should be using some form of internet advertising, because that’s where the people are! The internet is for everyone, and whatever your business, there’s probably a form of internet advertising you should be taking advantage of.

Significant changes in the past year have created new opportunities.  If you have not tried a campaign in the last few months, it’s time to try again. We have a new process to help improve conversions.

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